Salesforce B2C Commerce Adapter
Create engaging cross-channel B2C experiences with the powerful duo of inRiver and Salesforce
At a Glance
Harness the flexibility of inRiver to create engaging product stories and import them to your Salesforce Commerce solution using this out of the box standard outbound extension. Grab the attention of your customers with personalized cross-channel experiences to increase brand loyalty and drive revenue with the Salesforce B2C Commerce Adapter.
Overcoming Today’s Challenges
Now more than ever, consumers browse and shop online. Beating your competitors means attracting and capturing consumers’ attention across all touchpoints. At the heart of a seamless brand experience is sharing your product content consistently across all your channels. And that’s where Salesforce Commerce and inRiver can help.
Salesforce B2C Commerce empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. This cloud-based order management solution lets you streamline marketing campaigns, merchandising processes and more plus improve social outreach. inRiver is a multitenant SaaS Product Information Management (PIM) solution that helps organizations create world-class product experiences that are contextual and relevant, enabling a scalable, frictionless path to purchase.
With the Salesforce B2C Commerce Adapter, it’s simple to import your enriched and accurate product content from inRiver into your Salesforce e-commerce environment.
Create your product stories in inRiver, queue them ready for upload and release to Salesforce when scheduled. Define when the latest, accurate product content is populated across all your channels.