The PIM blog

News and views from Inriver on the industry trends that matter to you, your business, and your PIM software.

inriver PIM blog

Scroll, stream, search, shop: Why Google’s 4 S behaviors are the new path to purchase

Blog

The traditional funnel is outdated. Today’s shoppers scroll, stream, search, and shop—brands must tailor content to match every moment of that journey.

Why bracketing isn’t just a returns problem: It’s a product experience challenge

Blog

Bracketing isn’t just about returns—it reflects poor product content. Stronger product information can lower returns and improve customer satisfaction.

Product information chaos: the hidden growth bottleneck 

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Disconnected product data is a silent killer. Inriver PIM brings order to chaos.

How enriched product content can win you more online sales

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Enriched product content turns browsers into buyers by delivering a complete shopping experience.

Explained: A+ content and why it matters to e-commerce businesses

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A+ content upgrades product pages with rich visuals, storytelling, and detailed information.

How a PIM can help you break down product data silos and unlock revenue

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Learn how a PIM solution breaks data silos and drives unified, efficient e-commerce operations that support revenue growth.

Get out of the churn: How product data can lead to better customer retention

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Discover how PIM can help reduce churn and improve the customer experience.

How e-commerce managers can work smarter and enhance productivity with PIM

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Marketing leaders are now investing in AI and expect it to boost content creation through greater speed, quality, and consistency.

Five ways that PIM unlocks financial ROI for your business

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Managing sprawling product data manually is costing e-commerce businesses more than they realize, but a PIM system can change that.

Your customers are talking: Are you listening to their product page feedback?

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Customer feedback is a valuable tool. Listening and acting on it can help unlock future growth.

How to optimize your product information workflows at scale with intuitive, efficient batch editing

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New, spreadsheet-like inriver PIM user experience accelerates production of product content to feed growing demand.

Trust is earned: The CMO’s guide to fixing product data chaos

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Look at why lacking the right infrastructure for managing and maintaining product data can cause product data chaos and some serious problems for your marketing team.