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Report – U.S. manufacturers grew their combined digital sales to $4.104 trillion in 2021, a 12.9% increase from 2020 numbers. With the focus on e-commerce continuing to grow, Digital Commerce 360 set out to help manufacturers identify where they should place their focus when it comes to digital selling.
In this episode, AkzoNobel’s Ramon Delgado talks about the challenge of introducing centralized data governance to a multinational industry leader – and the importance of getting buy-in across a diverse global team.