how to fast-track digital transformation during a pandemic

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Originally presented at PIMpoint Digital 2020. Tatianne Lugo from Intersport shares how the company dealt with an unprecedented situation, fast-tracked their digital transformation, and discovered new ways to address their customer’s needs.

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Overview

The Intersport brand is centered on the local heart of sports. With 5421 stores in 43 countries, it is known as the place to go to get training gear, personal advice, or even seasonal rentals. So, when your strategy is based on local, personal connections, what happens when a global pandemic forces you to close your stores?

During this interview, Tatianne Lugo from Intersport shares how the company dealt with an unprecedented situation, fast-tracked their digital transformation, and discovered new ways to address their customer’s needs.

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Who should watch?

Featured speaker:

Tatianne Lugo, Intersport

Tatianne Smit-Lugo
Digital PIM Manager at Intersport

Tatianne has a well-rounded background in e-commerce and digitalization. After earning a degree in Interactive Media Design from the Art Institute of Fort Lauderdale, Tatianne started her career in the United States, but later relocated to the Netherlands.

She’s since held roles like Website Content Coordinator and Visual Content Coordinator at companies like Nikon and Booking.com. In her current as role as PIM Manager at Intersport, Tatianne is leading the development of their PIM project, mentoring PIM users and collaborating with internal and external teams to lead their product information strategy for e-commerce growth.

Connect with Tatianne on LinkedIn

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