PIMpoint on Tour 2025: Copenhagen

Anna-Lena Ahlgren
Application Specialist, Lindex

With over 20 years of experience in technology and business development, I am a dedicated Application Specialist focused on Product Information Management (PIM) and Digital Asset Management (DAM) systems. Over the last 10 years, I have concentrated on PIM and DAM, gaining a deep understanding of emerging business needs, defining technical work, and aligning our strategies and visions within these domains. I am passionate about driving improvements where technology and business meet, setting common goals and visions to ensure our solutions meet the evolving demands of the market.

Christian Eriksson
Integrator Account Manager, Amazon

With experience within the worlds of technology, e-commerce, and financial services. Currently serving as a Program Manager for SP API partners at Amazon, where he drives the onboarding and development of technical partnerships that enhance the Amazon marketplace ecosystem.

In his previous role at Amazon, he spearheaded initiatives in catalog information management, successfully implementing machine learning tools that improved product data quality at scale. His strategic collaboration with Nordic brands and sellers has resulted in several successful launches on Amazon.

Christian’s core strengths are within data management, business development and API integration, complemented by strong project management capabilities. 

Javier Torres
Business Unit Manager, Nexer

Javier is global head of PIM and DAM at Nexer, helping customers across the globe to realize visions of what is possible with PIM. Since 2007, he has worked with more than 40 global enterprise brands to grow their businesses with Inriver.

Jenny Persson Medynski
Group Product Marketing Operations Manager, Swegon

Jenny is a creative and strategic marketer with 25 years of experience in marketing for both B2C and B2B. Early on, she developed a particular interest in the customer journey and the question of ‘how to reach the customer.’ This naturally led her from initially creating traditional advertising to taking on managerial roles within in-house marketing. She has spent a long period in the retail sector with a cosmetics manufacturing company, where she passionately took on the challenge of refining the production and distribution of images, which eventually led to the completion of her first DAM implementation project. In recent years at Swegon, an HVAC company, she has been highly involved in the implementation and development of PIM and DAM systems, focusing on the ‘need’ for product information and ‘how’ it is harmonized and communicated through all related channels.

Jenny Strandberg
Senior Business Analyst, Nexer

Jenny has been a business analyst and project manager at Nexer since 2019. She currently helps customers of all sizes roll out PIM projects. Jenny has a background in supply chain management, process management and business development and has worked across a range of industries, including Healthcare, Shipping, Telecom and Retail.

Joakim Gavelin
Senior Principal. Advisor, Inriver

Joakim has over 25 years experience in people, sales and business management, helping brands and business increase their presence, sales and profit. With deep knowledge in retail sales and intelligence to consumer behavior to global sales, he is familiar with both B2C and B2B – no matter the size, industry or location of company.

Mariana Andrade
Director Customer Success, Inriver

Nastasia Kalimerkos
Global MarTech Manager, Cloetta

With a broad experience in leading diverse digital projects, Nastasia has successfully managed everything from web development and digital marketing projects to global Product Information Management implementation in her career. Since 2021 she’s leading and managing the company’s marketing technology strategy and executing key projects related to it.

Rohit Goyal
Chief Executive Officer, Inriver

With more than 20 years of experience building and scaling B2B SaaS platforms in e-commerce, insurtech and fintech, Rohit brings a dual focus on customer success and product excellence.

Prior to joining the Inriver team, Rohit served as Chief Operating Officer at TrueMotion (acquired by Cambridge Mobile Telematics), where he was responsible for technology and product, including data science, engineering, product management, design, and client services. Additionally, Rohit served as Senior Vice President of Product and Engineering at Demandware, driving product strategy, roadmap and execution. He helped facilitate Demandware’s sale and integration to Salesforce as the Salesforce Commerce Cloud. He has also served as an advisor to several B2B SaaS startups.

Rohit received his bachelor’s degree in computer science from Denison University, master’s and PhD in computer science from The Ohio State University, and MBA from MIT Sloan. His track record of driving innovation, commercial scalability, and engineering uniquely prepares him to lead in the PIM space.

Ruud van der Kamp
Manager of Sales Engineering for EMEA, Inriver

Ruud is Manager of Sales Engineering for EMEA with deep expertise in digital transformation and product data, helping businesses grow through smarter commerce. He brings years of experience in SaaS, B2B sales, and customer-centric tech solutions across industries. 

Ruy Ramos
Senior Product Manager, Inriver

With over 10 years of experience in product leadership, digital transformation, and customer-centric innovation, I bring a deep understanding of how to turn complex challenges into purposeful, scalable solutions. My background spans both enterprise software and creative industries, giving me a unique perspective on how great products are not just built—but adopted, loved, and evolved over time.

At Inriver, I lead the vision and strategy for our platform’s new user experience, focusing on features that make product information management faster, more intuitive, and more collaborative. I’m passionate about enabling new personas—like third-party enrichers and casual business users—to thrive within the platform, while reducing the need for workarounds or exports.

Recent initiatives include the introduction of the new Table View for batch editing, the launch of AI-powered Inspire agents to support content creation and data quality, and a broader transformation of inriver’s UI/UX grounded in real customer usage patterns.

Driven by curiosity and a belief in continuous iteration, I thrive at the intersection of user needs, technical feasibility, and business impact.

Sara Eriksson
Fenix Outdoor

My name is Sara Eriksson, Im originally from Örnsköldsvik and have a big interest for the outdoors and love to be in the mountains.. I come from a background in the sports industry and now I work as a PIM development specialist and product owner at Fenix Outdoor AB. As a PIM Development Specialist and Product Owner at Fenix Outdoor AB, I specialize in enhancing product information management (PIM) systems using Inriver. My role involves collaborating cross-functionally to align PIM strategies with business objectives, driving product data quality improvements, and implementing innovative solutions for better customer experiences. I have an interest in optimizing workflows and this comes into my job to streamline product information processes to ensure accuracy and efficiency. With a commitment to continuous improvement, I strive to leverage technology to deliver comprehensive and consistent product information across all channels.

Stina Johansson
Group PIM/DAM marketing manager, Swegon

Stina, a true product information enthusiast, has a long history of working with and refining the set-up of PIM/DAM systems. For 15 years she has been living and breathing content and structure, driving the implementation of various PIM systems to ensure business growth for different companies. She has been working most of her career in the Med tech business and finally landed within HVAC business and Swegon group 2021. B2B has been the main focus throughout the years.