PIM for electronics and appliances

As technology evolves, it’s time for more effective product data governance  

The electronics and appliance markets are constantly evolving, driven by new technologies, consumer preferences, and legislative expectations.

In their buying journeys, B2B and B2C customers are looking for more innovation, personalization, and information. At the same time, regulators are demanding transparency and traceability for every product, part, and component. 

What does it mean for you?  

To succeed in this competitive and complex sector, brands and manufacturers need to operationalize their product data more effectively across the entire value chain. This requires a deeper understanding of how Product Information Management can help them meet the evolving demands of supply chains and regulators while exceeding consumer expectations across all buying channels. 

With this ebook, you’ll learn: 

• How sustainability demands impact the design, manufacture, and marketing of products 
• What point-of-sale customizations and personalized buyer journeys mean for data modeling 
• Where the bidirectional flow of data extracts greater value from the product lifecycle 
• Why so many leading electronics and appliance brands use the inriver PIM platform to power their product journeys, including: