embrace rich content for better CX
High-touch sales have always been essential for B2B brands. With recent restrictions, it’s your product information that now needs to talk for you. To provide an engaging customer experience (CX) online, some brands are experimenting with immersive technology, including 3D digital photography, and even AR or VR to help buyers “feel” and better visualize the products.
Whether used for product demos or even in a repair scenario, showing customers the up close and personal view of your products is the next best thing to in-person experience. And according to the data from McKinsey, buyers prefer it.
Another opportunity to help deliver a better customer experience is via social commerce. There are no rules anymore in marketing, and social commerce is not only for B2Cs. Many B2B brands are tapping into the opportunities social commerce offers as a way to educate and engage buyers, and drive sales as well. Use these channels to showcase products in different ways, leveraging immersive technologies as mentioned above or via user-generated content. Test different channels, offers, images, product descriptions, and of course, measure everything.
Econsultancy’s Reinventing Ecommerce Report shows that eight out of ten executives feel that relevant content is what gets customers to come back. Today’s buyers want experiences with personalized, contextual content throughout the path to purchase.
To meet these expectations, providing complete, consistent, and compelling content across all your channels is a must. PIM solutions do just that. A PIM solution provides a centralized hub to consolidate, manage, and enhance all your product information.
Listen to Matt Gorniak, CEO at Threekit, along with Andrew Witherspoon from Salesforce and Johan Boström from inriver chat about immersive digital technologies and its impact to your customers.