Why PIM + DAM Today?
Customer experience, time to market, and scale matter.
There’s a global push for digitalization.
Part of the move to digital includes focusing on customer experience. To do that, you’ll need to have accurate, relevant content on every channel at every step of the buyer’s journey. This is where digital asset management (DAM) solutions and product information management (PIM) solutions come into play.
According to the analysts at Gartner, both PIM and DAM solutions are essential parts of the content operations ecosystem. But it’s important to understand the ins and outs of each to determine the best use case. Our new eBook Why PIM + DAM Today? covers all this and more.
Download the eBook to discover:
- How PIM and DAM differ from and complement each other
- Whether you need one or both (hint: it depends on your use case!)
- Why SaaS may offer the greatest flexibility, no matter which platform you choose
Read the eBook today to help your organization better understand the tools you need to succeed in our ever-changing e-commerce landscape.
Get the eBook: