Why is Syndication essential to your success?


Syndication is essential for sharing consistent product information across all your sales channels and marketplaces.

Watch the video

Syndication is more than just a product – if you want to maximize your success, it needs to be a program.

In this video, Lauren Crawford, Senior e-commerce data and merchandising manager from Zurn – a leading manufacturer of engineered water solutions – will discuss how her company developed and launched a syndication program to help them grow their business. Joining her is Shahzad Zia, former inriver Business Solutions Architect, who will outline best practices to ensure you can measure the growth and impact of your syndication program.

Watch now and learn:

  • Why you need a syndication program and the first steps to setting it up
  • How Zurn implemented a syndication program from scratch and the outcomes they achieved
  • How to measure the impact and maximize the results of your syndication program


Lauren Crawford,
Sr. e-commerce data & merchandising manager,
Shahzad Zia,
Business Solutions Architect,

Watch it now


    Enjoy the video.

    Syndication - the secret to a consistent product experience

    with Zurn at PIMpoint Digital 2021

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