What is Product Information Management (PIM)?

Get the lowdown on what is PIM and why you need it to drive better customer experiences

Customers make purchasing decisions based on the product information you provide, and up to 70% of customers do their research online. So the product information better be accurate – that’s where PIM comes in.

When your product data is a mess, teams are ineffective and customer experience inevitably suffers. Find out how Product Information Management solves that. Read our guide to see how PIM:

  • Consolidates all your product data in one place

  • Helps you tell better, more relevant product stories

  • Streamlines planning and syndication across channels and marketplaces


Be sure to read this before you invest in any PIM solution.

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