Why Manufacturers Need PIM in Their E-commerce Stack
B2B buyers are behaving differently. They are shopping more like B2C shoppers—researching products online, comparing prices, and sharing their personal opinions about products. They now expect a rich e-commerce experience.
In this webinar, DATAgility and inRiver discuss:
- Why customer experience matters more than ever
- How your B2B customers are buying
- What makes a rich e-commerce experience
- How to tell great product stories
Hear more about the changes in the B2B online marketplace and how you can ensure that you are doing everything you can to give your customers the best digital experience possible.