Digital natives prefer to shop online and are now a majority of buyers in both retail and B2B markets. While in-store, shoppers frequently consult smartphones and tablets to assist in their individualized buying process.
This transformation in how buyers make purchasing decisions creates new challenges for retailers and B2B vendors.
In this webinar, inRiver, Rightpoint, and Episerver join in for a discussion about how retailers, manufacturers, and distributors can begin to address content, personalization, and omni-channel commerce challenges. We will take you through a step-by-step process, complete with critical success factors and real-world customer examples for: