Sustainability, transparency, and the voice of UK buyers
New research surveying 1,500 UK buyers shows that consumers seek greater transparency on sustainability and the impact their purchases have on the environment.
Sustainability and the eco-footprint associated with purchases is a hot topic for consumers. Sustainability matters to UK buyers and organizations need to pay attention. A survey of 1,500 UK buyers showed that consumers seek greater transparency on sustainability and the impact their purchases have on the environment from businesses.
How much? So much that 62% of consumers would reconsider their purchase if retailers better communicated the environmental impact of delivery. And…47% of consumers would pay more for upcycled materials. Transparency matters. Businesses must listen to what their buyers are asking for. It’s good for the environment, but also ensures a better customer experience for a win all around.