Why the ROI of PIM is Measured by More Than Just Revenue

Forrester and Zurn Industries share the real value of product information management.

Wondering if you really need a product information management (PIM) solution? Do you still cut and paste product information into Excel spreadsheets? Are translations done manually? How do you deliver the right file formats to your marketplaces? If you do it manually, it’s time to make a change.

Forrester and Zurn share:

  • Why product content is critical to product experience
  • The value of PIM beyond operational efficiencies
  • The business-critical challenges PIM solutions solve
  • Costs of poor CX, returns, and inadequate product information for your organization
  • ROI factors of PIM

Learn how a PIM solution can speed time to market, increase efficiencies, and drive more revenue now.

Featured Speakers:

Amanda LeClair, Forrester Speaker

 

Amanda LeClair, Analyst at Forrester

Amanda has been on the Forrester team for the past 5 years as an Analyst. She serves the needs of Application Development&Delivery (AD&D) Professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business application ecosystems, digital business transformation trends, and technology services spending patterns.

 

Elizabeth Haubenreiser, featured customer speakerElizabeth Haubenreiser, Product Data Manager at Zurn Industries

Elizabeth Haubenreiser leads Zurn Industries’ Product Data Management function overseeing product launch data collection, PIM enablement and integration with Zurn strategic initiatives and systems. Prior to joining Zurn, she was a Data Management Delivery Manager at Accenture where she designed and implemented strategic MDM and Data Quality solutions across a diverse range of industries.

 

Moderator:

Erika Goldwater, CIPP/US, Director of Global Communications and ContentErika Goldwater, CIPP/US, Global Communications Director at inRiver

Erika is responsible for the content and communications at inRiver. She works with the global teams to develop content to drive demand generation, support business objectives and share stories of success from the inRiver community of experts.

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