The world of today is not what is once was. It is omnichannel, multi-channel and expanding into new marketplaces faster than anyone ever anticipated. That means today’s marketing, IT, and commerce teams need to deliver more product information and more details with more agility to meet changing buyer needs and prove ROI.
Don’t miss this opportunity to learn more about why PIM is essential to both delivering high-impact experiences and achieving operational excellence, including how companies should think about measuring content quality and completeness to support an enterprise content experience strategy.
Amanda LeClair, Analyst at Forrester
Amanda has been on the Forrester team for the past 5 years as an Analyst. She serves the needs of Application Development&Delivery (AD&D) Professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business application ecosystems, digital business transformation trends, and technology services spending patterns.
Elizabeth Haubenreiser, Product Data Manager at Zurn Industries
Elizabeth Haubenreiser leads Zurn Industries’ Product Data Management function overseeing product launch data collection, PIM enablement and integration with Zurn strategic initiatives and systems. Prior to joining Zurn, she was a Data Management Delivery Manager at Accenture where she designed and implemented strategic MDM and Data Quality solutions across a diverse range of industries.
Erika Goldwater, CIPP/US, Global Communications Director at inRiver
Erika is responsible for the content and communications at inRiver. She works with the global teams to develop content to drive demand generation, support business objectives and share stories of success from the inRiver community of experts.