Why the ROI of PIM is Measured by More Than Just Revenue

Watch this on-demand webinar to learn why product content is crucial to product experience, and how to leverage your PIM in our omnichannel world.

The world of today is not what is once was. It is omnichannel, multi-channel and expanding into new marketplaces faster than anyone ever anticipated. That means today’s marketing, IT, and commerce teams need to deliver more product information and more details with more agility to meet changing buyer needs and prove ROI.

Key takeaways:

  • Why product content is critical to product experience
  • The value of PIM beyond operational efficiencies
  • Identify the business-critical challenges PIM solutions solve
  • Examine the costs of poor CX, returns, and inadequate product information for your organization
  • Identify the ways in which a PIM solution helps enable adaptive merchandising
  • Outline ROI factors for PIM

Don’t miss this opportunity to learn more about why PIM is essential to both delivering high-impact experiences and achieving operational excellence, including how companies should think about measuring content quality and completeness to support an enterprise content experience strategy.

Featured Speakers:

Amanda LeClair, Forrester Speaker

 

Amanda LeClair, Analyst at Forrester

Amanda has been on the Forrester team for the past 5 years as an Analyst. She serves the needs of Application Development&Delivery (AD&D) Professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business application ecosystems, digital business transformation trends, and technology services spending patterns.

 

Elizabeth Haubenreiser, featured customer speakerElizabeth Haubenreiser, Product Data Manager at Zurn Industries

Elizabeth Haubenreiser leads Zurn Industries’ Product Data Management function overseeing product launch data collection, PIM enablement and integration with Zurn strategic initiatives and systems. Prior to joining Zurn, she was a Data Management Delivery Manager at Accenture where she designed and implemented strategic MDM and Data Quality solutions across a diverse range of industries.

 

Moderator:

Erika Goldwater, CIPP/US, Director of Global Communications and ContentErika Goldwater, CIPP/US, Global Communications Director at inRiver

Erika is responsible for the content and communications at inRiver. She works with the global teams to develop content to drive demand generation, support business objectives and share stories of success from the inRiver community of experts.

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