With fierce competition and increasing product information demands, the gap between marketing and technology is gradually evaporating.
B2B Commerce is in a period of growth and there is a strong need for businesses to be agile. But being agile means nothing if businesses can’t accurately adapt to changing customer preferences.
B2B buyers are accustomed to receiving the same seamless buying process they experience as consumers and the pressure for B2B sellers to adapt to buyer demands is real.
Topics discussed in this webinar:
We based the webinar on Vaimo’s B2B study and the latest research commissioned by inRiver on more than 1,300 business decision-makers across industries.
Partner Director at inRiver
Senior PIM Solution Architect at Vaimo