Redefining B2B Commerce for 2020 and Beyond

Learn how B2B businesses can accurately adapt to changing customer preferences in 2020 and about the latest trends in Commerce for 2020.

With fierce competition and increasing product information demands, the gap between marketing and technology is gradually evaporating.

B2B Commerce is in a period of growth and there is a strong need for businesses to be agile. But being agile means nothing if businesses can’t accurately adapt to changing customer preferences.

B2B buyers are accustomed to receiving the same seamless buying process they experience as consumers and the pressure for B2B sellers to adapt to buyer demands is real.

Topics discussed in this webinar:

  • Common drivers of lost revenue delayed or cancelled product launches
  • The impact of consumerization of B2B practices
  • Adaptive Merchandising, a new concept  in the B2B world
  • Content marketing as one of the most significant elements of B2C to impact the B2B industry

We based the webinar on Vaimo’s B2B study and the latest research commissioned by inRiver on more than 1,300 business decision-makers across industries.


Featured Speakers:

Jesper Larsen
Partner Director at inRiver

Jesper Larsen, Partner Director at inRiver


Tommy Essenholm
Senior PIM Solution Architect at Vaimo

Tommy Essenholm, Senior PIM Solution Architect at Vaimo

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