PIMtalk: Your B2B Buyers Changed. Did Your Product Data?

Learn how AI-driven PIM helps manufacturers stay visible in AI search, accelerate launches and scale globally without operational friction.

Discover how to turn product data into a growth engine by showing up in AI search, scaling globally and capturing more aftermarket revenue.

Your buyers changed. Did your product data?

Industrial B2B buyers now search like consumers: fast, precise, AI-first.

They type in exact technical requirements and expect the right product to appear instantly. In their language. For their market. Fully specified and compliant. If your data isn’t ready, you don’t show up. Your competitor does.

The problem starts inside

Engineering builds with precision. But when product data gets stuck in ERP, cut off from commerce and global markets, that precision doesn’t make it to the buyer.

The results?

Watch PIMtalk on-demand. 30 minutes. Real answers.

  • How AI search and Agentic AI are rewriting the rules of global findability
  • Where product data breaks between engineering, ERP, and the buyer and what it’s costing you
  • The real performance gap between manufacturers with PIM and those without

Be visible where modern B2B buyers search.

Register now and receive the Product Data as a Growth and Efficiency Driver report to build the business case for PIM.

Watch the replay

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    Speakers

    • Denis Clifford

      Chief Customer Officer at Virto Commerce

    • Joakim Gavelin

      Senior Principal Advisor at Inriver (Host)