PIMtalk: Product Data Governance in B2B Manufacturing

For B2B manufacturers, poor product data governance creates costly inefficiencies, compliance risks, and lost revenue. This live webinar brings together Inriver’s governance strategist Dan O’Connor and VP of Sales Engineering Dave Copeland to show you how to build a framework that drives efficiency, accuracy, and better customer experiences.

What you’ll learn:

• Defining product data governance as a strategic framework, not just software
• Avoiding the pitfalls of a tools-first approach
• Aligning stakeholders to create clear ownership models and policies
• Using PIM to enforce governance with data quality rules, workflows, and access control
• Turning governance into a competitive advantage in manufacturing and distribution

Agenda:

1. Opening Insight: Why Most Companies Get Governance Backwards – Common pitfalls and why traditional approaches often fail. 
2. Defining Product Data Governance: What It Really Is (and Isn’t) – Core components, misconceptions, and why clarity matters. 
3. Framework vs. Tools: Governance Is Built, Not Bought – Why process and culture must come before technology. 
4. The Role of PIM in Governance: PIM as the Enforcement Layer – How a PIM system operationalizes and sustains governance. 
5. Key Takeaways & Next Steps: Practical Guidance for Manufacturers – Clear actions to strengthen governance and drive measurable results.