PIMtalk: How to Manage Product Data for 10 Septillion Variants

Watch the replay and gain product data insights and advice from Troels Christensen at the multi-brand Manufacturer GN Group.

10,000,000,000,000,000,000,000,000 is a VERY big number.

How does a business even begin to manage a catalog of products with 10 septillion variants?

Watch the second episode of our PIMtalk® webinar series to find out!

Our Special Guest

On April 29, we introduced Troels Kjærgaard Christensen, Director of Enterprise Architecture at GN Group. GN’s hearing, audio, video, and gaming technologies are marketed B2B and B2C in 100 countries under brands including:

  • ReSound
  • SteelSeries
  • Jabra Hearing
  • Beltone
  • INTERTON Group
  • BlueParrott
  • DANAVOX
  • FalCom

Why Watch?

  • Gain insights and advice from a true industry expert.
  • Learn how a leading multi-brand manufacturer with 10 SEPTILLION (meaning the number 10 with 24 zeros after it) product variants has built for and is adapting to fast-paced product data flows.
  • Discover proven strategies to thrive in a complex ecosystem.

What You’ll Learn

In this engaging short webinar, you will discover:

  • The product data current and why mastering it is critical for omnichannel commerce success – and for compliance to regulations.
  • Key trends driving the growing complexity of product data, including more surrounding systems, more data entities, more sales channels, and higher buyer expectations.
  • Insights from GN Group on how they leverage the complex product data current through the whole product lifecycle with more product variants than what can be imagined.

Watch the replay

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    Speakers

    • Troels Christensen

      Enterprise Architecture Director at GN Group

    • Joakim Gavelin

      Senior Principal Advisor at Inriver (Host)