PIMtalk: How PIM powers ETIM & campaign success at Solar Group
Learn about real-world PIM applications and unlock new ways to streamline ETIM classifications from Solar Group.
Solar Group, a leading sourcing and services company for electrical, heating, plumbing, ventilation, climate, and energy solutions, leverages Product Information Management (PIM) to master ETIM classification at scale and orchestrate impactful marketing campaigns.
As industries evolve, innovative PIM applications—like using ETIM for standardized product data exchange or orchestrating targeted campaigns—offer a competitive edge. Learn how Solar Group stays ahead by responding quickly to market demands and customer needs.
What You’ll Learn
- What is ETIM, and why does it matter for technical products
- How to build for and use PIM to manage ETIM, connected to your product information, at scale
- How to use PIM to orchestrate campaigns
Why Watch?
- Expand your understanding of PIM’s potential to drive efficiency, marketing, and operational excellence.
- Learn how to improve business processes, from product classification and campaign management to data synchronization across channels.
- Get actionable insights from industry leaders.
- Bring your questions and join the conversation.
Watch the replay
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Speakers
Hans Olsson
Manager Customer Integrations at Solar Group
Bo Pedersen
Principal Specialist at Immeo
Joakim Gavelin
Senior Principal Advisor at Inriver (Host)