PIMtalk Episode 45: The ROI of PIM with Mark Smith at Ventana Research

In this episode we talk to Mark Smith, CEO and Chief Research Officer at Ventana Research about the ROI of PIM and how you can build a business case around PIM. Mark shares experiences from his research and gives us insights into trends in commerce. Thomas also realizes something about PIM that he has to tell his kids.

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic for the #PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.