PIMtalk Episode 42: FINFO – Speeding Time to Market and Content Effectiveness

In this episode we are talking to Troels Hansen, country manager for Sweden at Logiq. Logiq runs FINFO – the largest database for product information in the construction industry in Sweden. Today, the database contains over 1,900,000 articles from more than 400 suppliers and is steadily growing. FINFO collects, enriches, validates, and distributes product information. As a result, producers are offered one unified channel to provide their customers with information. Additionally, retailers and builders can source all their data from one, quality-assured database.

FINFO is now re-platforming to a solution built on inRiver Product Marketing Cloud (iPMC). In this episode, we discuss the challenges facing the construction industry and the opportunities provided by the upcoming FINFO solution.

We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic for the #PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com. Want more of PIMtalk? Visit pimtalk.com to tune into more episodes.