In this episode, we feature Tomas Köhlman, Business Admin Manager at Axbeautyhouse, the largest cosmetics retailer in the Nordics. We look at how retailers can stock their digital shelf through managing product information. Köhlman discusses how his company thrives on external brands through onboarding their suppliers into their PIM system to provide accurate product information.
Does product information determine consumers’ decisions? Download our free e-book, ‘Driving Revenue Faster – Why Product Information Management Matters’ to find out.
We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.