PIMtalk: Can AI Find Your Products at Your Distributors?

Safeguard your brand, maintain visibility, and boost distributor-driven sales in the era of AI-powered search.

Most B2B manufacturers rely on distributor networks to reach buyers, and that means the product data leaving your facility determines whether your products get discovered or sit as invisible inventory.

In 2026, AI-powered procurement tools don’t browse until they find you; they query structured attributes, filter on completeness, and move on in seconds if your data doesn’t meet the bar.

In this 30-minute expert discussion, Inriver, together with Matt Christensen, President at Distributor Data Solutions, shares what it takes to protect your brand, stay discoverable, and drive sell-through via distributors in the age of AI search.

Why watch?

  • Why selling via distributors is getting structurally harder
  • What AI-powered search and agentic procurement require from your product data, and where most manufacturers are falling short
  • How to use PIM and DDS together to manage distributor data at scale
  • The biggest pitfalls to avoid, and the one move both experts say manufacturers cannot afford to miss in 2026

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    Speakers

    • Matt Christensen

      President at Distributor Data Solutions

    • Joakim Gavelin

      Senior Principal Advisor at Inriver (Host)