Innovation spotlight: creating an immersive buying experience

webinar

Originally presented at PIMpoint Digital 2020. Experts from Salesforce, Threekit and inriver reveal how technological advances are changing the online buying experience, delivering new opportunities for product customization and configuration, and improving scalability and time-to-market while keeping costs to a minimum.

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This webinar was originally recorded for PIMpoint Digital 2020.

Overview

Today’s buyers are more demanding than ever. With so many options available, they have the luxury of looking for products that perfectly match their needs and desires. How can retailers and manufacturers create an immersive buying experience to stand out from competitors and give customers exactly what they want?

The answer lies in a range of exciting new innovations. During this panel session, experts from Salesforce, Threekit and inriver will reveal how technological advances are changing the online buying experience, delivering new opportunities for product customization and configuration, and improving scalability and time-to-market while keeping costs to a minimum.

Join us to learn:
  • Which innovations can help you create a more immersive buying experience
  • How Salesforce, Threekit and inriver are collaborating to deliver new product information capabilities
  • How configuration can increase effectiveness, boost sales, and reduce marketing costs
Who should watch?
  • Sales, marketing, and e-commerce professionals looking for new ways to engage with their buyers
  • Manufacturers and retailers interested in improving the buying experience by helping customers quickly find and configure products
  • Anyone curious about the latest innovations in product information management
Featured speakers
Andrew Witherspoon, Salesforce

Andrew Witherspoon
Area Vice President of Manufacturing GTM at Salesforce

As Area Vice President of Manufacturing GTM at Salesforce, Andrew heads up thought leadership for Manufacturing.

He is a leading expert in eCommerce and eBusiness, having served in executive roles at Sterling Commerce(IBM), Comergent, DuPont, and co-founding CloudCraze B2B Commerce which was acquired by Salesforce in 2018.

Andrew earned his B.S. from Duke University.

Matt Gorniak
CEO at Threekit

Matt Gorniak is the CEO of Threekit and energized by bringing headless 3D&AR to the world by making it accessible for all segments of companies through the Threekit platform. He loves helping our customers  transform their eCommerce & sales experience through immersive 3D Visualization & Augmented Reality that brings products to life.

Prior to joining the team at Threekit, Matt most recently served as Chief Revenue Officer and is the co-founder of G2, a leading marketplace for business software reviews that has raised over $100 million. Prior to G2, Gorniak held global sales leadership positions at Steelbrick and BigMachines, cloud Configure-Price-Quote (CPQ) platforms that were acquired by Salesforce and Oracle, respectively.

Johan Boström

Johan Boström
Co-founder and Chief Product Officer at inriver

Johan is one of the founders of inriver and a senior business leader with two decades of experience leading international technology companies. With a strategic mindset and a passion for customer experience, he helped transform inriver into the powerful and robust product information management platform it is today.

Before inriver, Johan took the lead in starting new businesses and held leading positions at DDMM, Sema Group, and UDK. He has worked internationally with software development and strategy for eCommerce and content management since the mid-1990’s in North America, and across EMEA. Johan studied data communication, system development, and philosophy at the University of Umeå.

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