PIMpod Podcast Episode 1: Reclaiming your aftermarket revenue

PIMpod Podcast

Conversations on PIM, data quality, digital commerce, and the systems that help manufacturers sell more

Episode 1: Reclaiming your aftermarket revenue

Run time: 20 min | Topics: B2B manufacturing; aftermarket strategy

This episode featured a great conversation with Inriver’s Joakim Gavelin and Stephen Peckous, and Julie Oehme of Aperture Labs. A lot of ground was covered, but mostly the focus was on how Product Information Management can help manufacturers reclaim the revenue opportunities with aftermarket sales.

Here’s what we covered:

• Stop the Profit Leak
  Understand where aftermarket revenue goes to competitors and why customers can’t find the right parts on your site.
• Win Against AI Search
  Learn how AI agents choose which products to recommend—and why structured product data wins the sale.
• Build the Perfect Customer Journey
  Map the content customers need at each step to buy aftermarket parts with confidence.
• Operationalize Success
  Move from spreadsheets to scalable systems where dealers trust data and customers stop calling for help.

Experts

Joakim Gavelin
Host & Senior Advisor, Inriver 

Practical strategies for manufacturers navigating digital transformation. Joakim cuts through the noise to deliver actionable advice that works in real manufacturing environments.  

Julie Oehme 
VP of Sales & Marketing, Aperture Labs 

Strategies for turning aftermarket from reactive firefighting into scalable growth. Julie specializes in digital commerce transformation for complex B2B manufacturers. 

Stephen Peckous 
Senior Sales Engineer, Inriver 

Real-world insights from inside B2B manufacturing on reclaiming aftermarket revenue. Stephen brings hands-on experience helping manufacturers implement product information systems that drive measurable ROI.