SureWerx accelerates growth and drives 125% YoY revenue increase
As a global supplier of professional tools, equipment, and safety products, SureWerx needed to accelerate go-to-market to keep up with growing demand.
This is a Shift7 Digital partner story. Explore the inriver partnership with Shift7 Digital>.
At a glance:
- Tools + Safety Equipment
- B2B
- Enterprise
- Illinois
12,000
SKUs
+125%
YoY revenue
~$300M
Revenue
Summary
SureWerx, a global leader in professional tools and safety equipment, unified its product data ecosystem and expanded digital sales channels with Inriver, achieving 125% year-over-year revenue growth.
Previously managing fragmented data across multiple ERPs, brands, and marketplaces, SureWerx adopted the Inriver PIM as its single source of truth—standardizing, enriching, and syndicating product information at scale. The platform automated partner updates, improved product visibility, and streamlined collaboration across teams and brands, enabling faster, more accurate go-to-market execution.
Outcomes:
- Achieved 125% YoY revenue growth through digital channel expansion
- Centralized and optimized 12,000+ SKUs across six brands
- Automated product syndication to major retail partners
- Improved accuracy, efficiency, and content quality across marketplaces
- Strengthened global governance and multi-channel scalability
the solution
- Digital channel prioritization output with unique SureWerx Channel Fit Index recommended and projected growth targets with focused efforts on two existing online distribution channels – Amazon and Zoro – and a prioritized list of new ones – beginning with Lowe’s and HD Supply
- Surge process for SKU identification and content improvement
- Procured and implemented inriver to better structure, categorize, and syndicate product data
- Advanced marketing strategies for SEO and product discoverability with numerous analytics tools in place, including Google Ads, Sellics, PriceSpider, and Amazon Marketing
- Redesigned four Amazon storefronts informed by marketing and sales data
- Email templates and landing pages updated and modernized across the family of brands
- Created a “Where to Buy” campaign strategy utilizing Google Ads, email marketing, and PriceSpider
the results
- Introduced two additional online selling channels with a prioritized list for further expansion
- Operationalized a product merchandising and content governance program, increasing the quality and quantity of more than 12,000 SKUs across six brands, across four channels
- Drove 125% increase in sales, year over year, across Amazon, Lowe’s, Zoro, Global, and HD Supply through product and content optimization efforts
- Inriver manages rich product information centrally and syndicates, allowing for a small team to efficiently operate this growing business
- Developed strategies around advertising, promotional events, brand landing pages/stores, and other channel techniques to continue accelerating growth
- Insights into user behavior on external selling channels through the ‘where to buy’ program further enriches branded experience
Want to follow in SureWerx’s footsteps?
Inriver offers the most comprehensive PIM solution on the market, built for speed, scale, and complexity. Let an Inriver expert explain how the Inriver PIM can turn your product data flows into a sustainable revenue stream.
- Get a personalized, guided demo of the Inriver platform
- Have all your PIM questions answered
- Free consultation, zero commitment
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