Customer Spotlight: Mercury Marine
A B2C/B2B inriver case study
Leading marine brand Mercury Marine needed a new way of managing its complex product information for its product range.
This is a Shift7 Digital partner story. Explore the inriver partnership with Shift7 Digital >.
Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. Before working with inriver and Shift7 Digital, Mercury Marine did not have a master system for product information, and several of its acquired parts and accessories divisions had legacy PIM solutions, on a variety of now-unsupported platforms.
These divisions share common parts and have a business need for transparency not only for accessing their own product data but also for access to each other. Siloed legacy product data brought many challenges including:
- Intra-business-unit operations were unable to maintain data standards or accuracy across teams
- Complex product categories forced the creation of many unique data structures
- Unsupported legacy PIM and Print systems were a risk to business and a maintenance headache for IT
the solution
With the inriver PIM implemented into its tech stack, Mercury Marine saw significant results. This included:
- A flexible data model that gives the parent brand marketing ownership of a product, while allowing the other brands to leverage parent-level attributes in addition to creating content specific to their brand
- Scalable data model, designed to onboard additional brands as their business grows
- Inbound data is collected from several sources and aggregated providing a single PIM ingestion point, in inriver PIM
- Bi-directional integration with Adobe AEM allows asset metadata to be managed in PIM and DAM
- Integrations with inriver include:
- Adobe AEM DAM – associating digital media with products
- Adobe Magento – supporting 6+ brand websites
- B2B portals – providing product content and assets to 20+ dealers
- Print materials – supplying print content to over 25 brand catalogs
the impact
- All business units leveraging a common PIM with universally defined data structure
- Efficiencies in marketing asset management across brand.com sites, B2B portals, and print collateral
want to see the inriver PIM in action?
Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.