Partner story: Mercury Marine
Find out how a unique product data model design and enterprise PIM rollout delivered efficiencies for Mercury Marine.
With multiple PIM projects underway, we can now connect PIM to brand websites like MercuryMarine.com, Mercury Racing, and other Brunswick division sites. We also still do a lot of print publishing with an existing system and are now able to enrich product data in PIM before sending to catalogs, making that process more efficient.Mary Jo Mullen, Manager, Product Data & Analysis | Mercury Marine
- All business units leveraging a common PIM with universally defined data structure
- Efficiencies in marketing asset management across brand.com sites, B2B portals, and print collateral