Mercury Marine powers 25+ brands and 20+ dealer portals with Inriver
Mercury Marine centralized product data with Inriver to power dealer portals, accelerated launches, and delivered a unified customer experience across every channel.
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At a glance:
- Manufacturing
- B2C/B2B
- Enterprise
- Fond Du Lac, WI
25+
Brand catalogs
20+
Dealer portals
17+
Boat brands
Summary
Mercury Marine, a leading manufacturer of recreational marine propulsion systems, serves both B2C and B2B markets with high-performance engines and accessories.
Managing data for multiple brands, dealer portals, and print materials creates silos and inefficiencies across divisions. Legacy PIMs and inconsistent data standards made collaboration difficult and hindered content accuracy.
With Inriver, Mercury Marine now operates from a single source of truth. From this unified platform, it can now power 25+ brand catalogs and 20+ dealer portals, as well as bi-directional Adobe integrations for seamless content reuse, faster syndication, and consistent global expansion.
Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. Before working with inriver and Shift7 Digital, Mercury Marine did not have a master system for product information, and several of its acquired parts and accessories divisions had legacy PIM solutions, on a variety of now-unsupported platforms.
These divisions share common parts and have a business need for transparency not only for accessing their own product data but also for access to each other. Siloed legacy product data brought many challenges including:
- Intra-business-unit operations were unable to maintain data standards or accuracy across teams
- Complex product categories forced the creation of many unique data structures
- Unsupported legacy PIM and Print systems were a risk to business and a maintenance headache for IT
the solution
With the inriver PIM implemented into its tech stack, Mercury Marine saw significant results. This included:
- A flexible data model that gives the parent brand marketing ownership of a product, while allowing the other brands to leverage parent-level attributes in addition to creating content specific to their brand
- Scalable data model, designed to onboard additional brands as their business grows
- Inbound data is collected from several sources and aggregated providing a single PIM ingestion point, in inriver PIM
- Bi-directional integration with Adobe AEM allows asset metadata to be managed in PIM and DAM
- Integrations with inriver include:
- Adobe AEM DAM – associating digital media with products
- Adobe Magento – supporting 6+ brand websites
- B2B portals – providing product content and assets to 20+ dealers
- Print materials – supplying print content to over 25 brand catalogs
the impact
- All business units leveraging a common PIM with universally defined data structure
- Efficiencies in marketing asset management across brand.com sites, B2B portals, and print collateral
want to see the inriver PIM in action?
Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.