Inriver-Bynder Connector by Ntara
Seamlessly sync assets and metadata between the Inriver PIM and Bynder DAM, enabling real-time updates, efficient asset management, and streamlined product content workflows.
Ntara’s Inriver-Bynder Connector enables bi-directional synchronization between the Inriver PIM and Bynder DAM. Designed to automate and streamline the flow of assets and metadata, the connector listens for events in Bynder, such as asset uploads or metadata changes, and pushes relevant updates to Inriver. This includes creating new assets, updating metadata, and linking assets to products or items based on available data.
The connector supports filtering rules to control which assets are imported into Inriver, using metadata such as asset type or product category. It also stores asset URLs and thumbnails to optimize storage usage within Inriver. Additionally, metadata from Inriver can be pushed back to Bynder to enhance asset categorization and searchability.
The integration is built on a scalable architecture using webhooks and queue-based processing, ensuring near real-time updates (typically within 15 minutes). It supports multiple environments and requires administrative access to configure API endpoints and webhooks. A one-time subscription setup is needed to initiate communication between the systems.
Solution highlights
- Event-driven architecture using webhooks and queues for near real-time updates.
- Bi-directional metadata synchronization between Inriver and Bynder.
- Asset filtering based on metadata (e.g., asset type, product category).
- Storage optimization by using thumbnails and external URLs in PIM.
- Supports multiple environments and scalable for enterprise use.
Solution benefits
- Ensures consistent and up-to-date product content across systems.
- Reduces manual effort and risk of errors in asset management.
- Saves on Inriver storage costs by avoiding unnecessary asset duplication.
- Enhances asset discoverability in Bynder through enriched metadata.
- Accelerates time-to-market with automated, synchronized workflows.
Ntara is the premier PXM (product experience management) consulting and systems integration firm, specializing in PIM, DAM, e-commerce, omnichannel strategy, digital shelf analytics, buyer research, and ongoing analytics. The firm works with consumer product brands and industrial product manufacturers to optimize their product processes and go-to-market strategies.
Website: https://www.ntara.com/contact/
Email: contact@ntara.com