New essentials for commerce: SEO, content marketing, and influencers


August 18, 2020

What's important to drive conversion and sales today?

Essential strategies and marketing tactics for commerce have evolved rapidly over the past few years. New concepts and technologies have come into the mix, existing technologies have matured, and buyer demands have continued to dictate how marketers connect with buyers.

The disciplines of search engine optimization (SEO), content marketing, and influencer marketing have continued to drive results for marketers. In fact, since the pandemic, the importance of SEO, content marketing, and influencer marketing (yes, even in B2B) have become essential elements of an effective marketing strategy. 

Why? Relevance, credibility, experiences, and engagement matter. You need to always be the best answer for your buyers, no matter where or when they are searching for information. In addition, there is no time for “tone-deaf marketing” that is delivered without empathy, especially now.

Listen in as Lee Odden, CEO and co-founder of TopRank Marketing, author, and keynote speaker shares insights and tips to get the most out of these essentials for commerce in the PIMtalk podcast here.

Lee Odden
Lee Odden CEO and co-founder, TopRank Marketing


Erika Goldwater, CIPP

Director of Global Communications

Erika Goldwater is the director of global communications for inriver. An industry veteran, Erika lives and breathes B2B marketing, content, public relations, and data privacy. She’s a Boston marketer who hails from Baltimore.

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