Master multi-channel growth in 2025

Today’s shoppers don’t just browse one channel—they scroll, search, and shop across many. From your website to Amazon listings, Instagram reels to physical stores, modern customers expect a consistent experience wherever they find your products.

That’s why multi-channel e-commerce is no longer optional. It’s a growth strategy, a risk reducer, and a customer experience enhancer. But with more selling channels comes more complexity—especially when it comes to managing product data. That’s where a powerful Product Information Management (PIM) solution like Inriver steps in.

In this guide, we’ll explore what multichannel e-commerce means in 2025, the top platforms you should consider, and how integrating PIM can set your business up for long-term success.

• What Is Multi-Channel E-commerce (And Why It’s Essential Now)
• Best Multi-Channel E-commerce Platforms in 2025
• E-commerce Software vs. PIM: Who Owns Product Content?
• The Role of PIM in Multichannel Success
• How to Choose the Right Tech Stack for Multichannel E-commerce
• KPIs That Matter: Conversion, Consistency, and Content Accuracy
• Explore How Inriver Powers Seamless Multichannel Commerce

What Is Multi-Channel E-commerce (And Why It’s Essential Now)

Multi-channel e-commerce refers to selling products through multiple online and offline channels—such as your own website, marketplaces like Amazon and Walmart, social platforms like TikTok and Facebook, and even physical stores.

According to Shopify, brands using three or more sales channels can increase their reach significantly. Why? Because each channel represents a unique opportunity to connect with a new customer segment.

Benefits of multichannel selling include:

• Expanding your audience reach
• Diversifying your revenue streams
• Providing shopping flexibility for customers
• Protecting your business from disruptions on any single platform

In short: customers expect you to be everywhere. Multi-channel e-commerce helps you meet them on their terms.

Best Multi-Channel E-commerce Platforms in 2025

Choosing the right platforms to support your strategy is critical. Here are the top multi-channel e-commerce platforms in 2025:

Shopify Plus

An enterprise-grade solution that makes it easy to sell on web, mobile, marketplaces, and social. Shopify offers native integrations with Amazon, Facebook Shops, and more. It’s a solid choice for fast-growing DTC brands.

BigCommerce

Highly flexible and API-driven, BigCommerce supports native integrations with Walmart Marketplace, eBay, and social commerce tools. It’s ideal for B2B and B2C hybrid sellers.

Adobe Commerce (Magento)

Customizable and powerful, Adobe Commerce is perfect for businesses with complex catalogs or international expansion goals.

Salesforce Commerce Cloud

A robust choice for enterprises looking to scale globally with personalized customer journeys and AI-powered insights.

WooCommerce

Open-source and built on WordPress, WooCommerce is popular among small businesses needing a lightweight but flexible option.

Each platform has strengths—but no matter which you choose, integrating a PIM system ensures product consistency across all touchpoints.

E-commerce Software vs. PIM: Who Owns Product Content?

Your e-commerce platform processes transactions, but it shouldn’t be responsible for managing product content across every channel.

That’s the role of a Product Information Management (PIM) solution.

Why PIM matters:

• Centralizes your product data (descriptions, specs, images, etc.)
• Keeps product information consistent across all sales channels
• Reduces manual updates and costly data errors
• Speeds up time-to-market for new product launches

Without a PIM, brands often struggle with inconsistencies, fragmented data, and time-consuming workflows. Learn more about how Inriver PIM supports scalable multichannel product management.

The Role of PIM in Multichannel Success

Think of PIM as the foundation of your multichannel strategy. With product content being reused and reformatted across multiple platforms—each with their own requirements—PIM ensures clarity and consistency.

Here’s how a PIM like Inriver helps:

• Data governance: Clean, structured data with custom validation rules
• Channel syndication: Automatically tailor content for Amazon, Google Shopping, Facebook, etc.
• Localization: Translate and manage content for global audiences
• Collaboration: Enable internal teams and external partners to access product content in real-time

Inriver even integrates with your tech stack—ERP, DAM, e-commerce platforms—so your product data flows smoothly and stays accurate.

How to Choose the Right Tech Stack for Multichannel E-commerce

A successful multichannel strategy depends on the right blend of tools. Here’s a recommended stack:

• E-commerce platform: Shopify, BigCommerce, Adobe Commerce, etc.
• PIM system: Inriver
• Order management system (OMS): ShipBob, NetSuite, or custom-built
• Customer relationship management (CRM): Salesforce, HubSpot
• Digital asset management (DAM): Cloudinary, Bynder
• Analytics & BI: Google Analytics, Power BI, Looker

The key is interoperability. Your tools should talk to each other—PIM ensures that your product content is synchronized across all of them.

KPIs That Matter: Conversion, Consistency, and Content Accuracy

To evaluate your multichannel e-commerce performance, focus on these essential KPIs:

• Conversion rate: Are shoppers completing purchases across all channels?
• Time-to-market: How quickly can you launch products on new platforms?
• Content consistency score: Is your product information accurate everywhere?
• Return rate: Are customers returning items due to poor product descriptions?
• Customer satisfaction (CSAT): Do shoppers trust your brand?

PIM plays a vital role in boosting these metrics—especially when it comes to consistency, accuracy, and trust.

Explore How Inriver Powers Seamless Multichannel Commerce

In a world where customer journeys are fragmented and product content is expected to be flawless; PIM is the key to multichannel success.

Inriver gives brands the tools to manage product content at scale, ensuring your messaging is clear, compliant, and compelling—no matter where it appears.

Ready to simplify your tech stack and supercharge your multichannel growth?