Lost revenue calculator: Are you losing money on the digital shelf?

interactive tool

Use our calculator to reveal your lost sales opportunities and how you can turn these into revenue with digital shelf analytics.

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Competition is fierce on the digital shelf. But for each sale you make, there will be sales you miss out on. Some lost sales are unavoidable. However, many lost sales on the digital shelf are down to the health of your product listings, which can be significantly improved with digital shelf optimization.

Issues like missing product content, out-of-stock products, and poor findability can have a severe impact on your digital shelf profitability. Want to see how much revenue you might be losing on the digital shelf due to issues with your own product listings? Then use our interactive calculator to find out. The results might surprise you.

why managing your product information matters

Building a website that showcases your products is easy. However, new data shows just 9% of customers start shopping on a brand’s website.

To get their products seen, brands need to distribute quality product information to all their digital touchpoints, be it marketplaces, online retailers, or social channels. Because online shoppers don’t ask for help. If they can’t find the product information they need, they simply switch sites and buy elsewhere.

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How do you compare? Are you doing better or worse than average?

Move the sliders to find out how common errors on the digital shelf impact your sales.
*This calculation is based on average data from current digital shelf customers from across the globe. Inriver ran a survey of 6,000 online shoppers in the US, Germany, and UK digging into the importance of quality product information, where they begin their online searches, and uncovering the strong emotions triggered when brands get it wrong.

Your annual lost sales opportunities

Do you know what influences your online shopper to click the buy button? How about what makes them switch brands? Download new research on shopper’s insights and expectations when shopping on the digital shelf to better meet their needs.

want to see the inriver PIM in action?

Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.

frequently asked questions

how can the revenue loss calculator help in mitigating recurring revenue churn?

The revenue loss calculator is an essential tool for identifying areas where your recurring revenue may be slipping through the cracks. By analyzing factors such as product findability, content issues, and stock availability, the calculator helps pinpoint the sources of revenue churn. Addressing these issues can lead to more consistent and predictable total revenue over the fiscal year, enhancing your business’s stability and growth potential.

what is the importance of comparing your results to industry averages when using the revenue loss calculator?

Comparing your results to industry averages provides a benchmark to evaluate your business performance. It helps you understand whether your total amount of lost income is within a typical range. This insight is crucial for making informed decisions and implementing strategies that can drive revenue growth and reduce risks associated with falling behind competitors.

how does addressing issues identified by the revenue loss calculator contribute to the average growth rate of a business?

Addressing issues such as poor product findability, content inaccuracies, and stock outages, as identified by the revenue loss calculator, can significantly enhance your total revenue. By improving these areas, you can minimize lost income and maximize sales opportunities, contributing positively to your average growth rate. This proactive approach ensures that your business not only recovers potential losses but also sets a foundation for sustainable revenue growth throughout the fiscal year.

“Inside the mind of an online shopper” report delivers:

  • Actionable insights to optimize the digital shelf
  • How to turn revenue pitfalls into opportunities
  • A checklist to improve findability and ranking of your products across all touchpoints

Get your copy of the report here.

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