Lost revenue calculator: What are you losing on the digital shelf?

interactive tool

Use our calculator to reveal your lost sales opportunities and how you can turn these into revenue with digital shelf analytics.

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Competition is fierce on the digital shelf. But for each sale you make, there will be sales you miss out on. Some lost sales are unavoidable. However, many lost sales on the digital shelf are down to the health of your product listings, which can be significantly improved with digital shelf optimization.

Issues like missing product content, out-of-stock products, and poor findability can have a severe impact on your digital shelf profitability. Want to see how much revenue you might be losing on the digital shelf due to issues with your own product listings? Then use our interactive calculator to find out. The results might surprise you.

why managing your product information matters

Building a website that showcases your products is easy. However, new data shows just 9% of customers start shopping on a brand’s website.

To get their products seen, brands need to distribute quality product information to all their digital touchpoints, be it marketplaces, online retailers, or social channels. Because online shoppers don’t ask for help. If they can’t find the product information they need, they simply switch sites and buy elsewhere.

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How do you compare? Are you doing better or worse than average?

Move the sliders to find out how common errors on the digital shelf impact your sales.
*This calculation is based on average data from current digital shelf customers from across the globe. Inriver ran a survey of 6,000 online shoppers in the US, Germany, and UK digging into the importance of quality product information, where they begin their online searches, and uncovering the strong emotions triggered when brands get it wrong.

Your annual lost sales opportunities

Do you know what influences your online shopper to click the buy button? How about what makes them switch brands? Download new research on shopper’s insights and expectations when shopping on the digital shelf to better meet their needs.

“Inside the mind of an online shopper” report delivers:

  • Actionable insights to optimize the digital shelf
  • How to turn revenue pitfalls into opportunities
  • A checklist to improve findability and ranking of your products across all touchpoints

Get your copy of the report here.

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