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Is there really an ROI on product information management?

blog

March 3, 2020

Absolutely. It's more than just a return in terms of revenue, too.

In this episode of PIMtalk, our host Thomas Sjöberg sits down with Mark Smith, CEO and chief research officer at Ventana Research to discuss the return on investment (ROI) of PIM.

Smith delivers insights into different trends in commerce and of course, his research and experience with product information management solutions from over 15 years of research.

What misconceptions do organizations have about investing in PIM solutions today? Hear the answer from Smith when you listen to the full podcast here.

Author:

Erika Goldwater, CIPP

Director of Global Communications

Erika Goldwater is the director of global communications for inriver. An industry veteran, Erika lives and breathes B2B marketing, content, public relations, and data privacy. She’s a Boston marketer who hails from Baltimore.