Is there really an ROI on product information management?
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March 3, 2020Absolutely. It's more than just a return in terms of revenue, too.
In this episode of PIMtalk, our host Thomas Sjöberg sits down with Mark Smith, CEO and chief research officer at Ventana Research to discuss the return on investment (ROI) of PIM.
Smith delivers insights into different trends in commerce and of course, his research and experience with product information management solutions from over 15 years of research.
What misconceptions do organizations have about investing in PIM solutions today? Hear the answer from Smith when you listen to the full podcast here.