Inside the mind of an online shopper – US statistics

Based on an independent survey of 6,000 online shoppers from across the US, UK, and Germany to share what they think about poor product information, availability, and findability.

How much of an impact does product information have on online shoppers and their purchasing decisions? What makes consumers decide to switch brands and sites?

Don’t underestimate the power of product information for online shoppers.

They have strong preferences and expect quality information before making a purchase. Keep them happy and drive revenue by optimizing your product information. Take a look- the answers might surprise you!

Want to dive deeper into the stats? Download the 2021 ebook, inside the mind of an online shopper.

Inside the mind of an online shopper infographic
Based on an independent survey by OnePoll and commissioned by inriver of 6,000 online shoppers from across the US, UK, and Germany to share what they think about poor product information, availability, and findability.

Inside the mind of an online shopper (2021 edition)

Find out what your shoppers need to hit the buy button.

read the ebook