Inside the mind of an online shopper 2021


Find out what your shoppers need to hit the buy button.


For a copy of our updated report from 2022-2023, read here.

Smart marketers know that emotion plays a big part in driving purchasing behaviors and decision-making. It doesn’t matter if you’re selling to B2C or B2B. Humans are driven by feelings.

In our digital world, brands must rely on their product content to do the selling for them. Product information has become your company’s digital front door. 

Our 2021 ebook, Inside the mind of an online shopper, is based on a survey of 6,000 US, German, and UK responses digging into the importance of quality product information, where they begin their online searches, and uncovers the strong emotions triggered when brands get it wrong. Yikes.

Did you know only 9% of US shoppers begin their online search on a brand’s website? Where do the majority of them start? Read the report to find out!

Download our ebook to: 

Use the data to find out how to help your shoppers hit the buy button.

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