Inriver Optimizely B2C Commerce Adapter


Reach more customers and increase your sales with inriver and Optimizely B2C Commerce.

At a glance

The Optimizely B2C Commerce Adapter combines the flexibility of inriver to create rich product experiences with the reach of Optimizely. Creating an optimized omnichannel shopping experience to delight your customers has never been easier in today’s online world, where speed and agility are essential.

Overcoming today’s challenges

Online sales are accelerating, and your customers are in control. With a crowded marketplace, they have the power of choice. There are more products available to them at the click of a button than ever before. For the best customer experience having an omnichannel approach is essential. But without the right technology, presenting the right products at the right time across all your touchpoints can be difficult, leaving you and your customers frustrated. Offering a scalable, consistent customer experience to your e-commerce solution requires seamless integration across core technologies. Optimizely and inriver together is the answer.

Optimizely Commerce is a complete digital commerce and content management suite that uses artificial intelligence to deliver personalized experiences, individualized search rankings, and product recommendations. Optimizely helps more than 9,000 brands enrich their customer lifetime value, increase revenue, and grow their brands. inriver’s Digital-first PIM™ is a multi-tenant SaaS solution that enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action.

Adapter overview

With the Optimizely B2C Commerce Adapter, you can sell more, faster. Work in the visual and flexible inriver environment to create an engaging product experience. Take advantage of inriver’s merchandizing capability to stand out from your competitors.

Create your product stories in inriver, knowing that your changes are synchronized using the Optimizely Service API which utilizes both the standard API and the Bulk API. An inriver channel is mapped to an Optimizely catalog, with its multi-channel support you can easily manage and synchronize all your catalogs from one single location. For efficient execution of media assets, inriver sends the media URLs, which Optimizely then downloads.

How it works