inriver Enrich

at a glance

inriver Enrich sits at the heart of the inriver PIM. It is where raw product data is crafted into attractive, high-quality product stories that will engage buyers across all markets and channels. Enrich is your central source of truth, where data from ERP, PLM, and suppliers is displayed and managed together in one intuitive interface. Teams work collaboratively and efficiently within Enrich to add the text, media, relationships, and localizations that bring your products to life at every touchpoint.

overcoming today’s challenges

Today’s B2C and B2B buyers have high expectations for their purchasing experiences. To capture and retain their engagement, leading brands and manufacturers strive to craft their raw product data into compelling and consistent product stories. Compelling product stories involve tailoring per channel and market and include the full range of digital assets: videos, images, interactive graphics, PDFs, and more. To maximize up-sell and cross-sell opportunities, making and maintaining complex links between related products, collections, parts, and accessories is essential.

The sheer volume of product data held by the modern enterprise makes this product enrichment process a major challenge. Inbound data comes from many disparate suppliers and systems. The outbound product stories must be correctly formatted for distribution to a growing range of partners and channels. At the same time, new sustainability requirements, such as the European Union’s Digital Product Passports (DPP), demand that companies record and report many new data points around the source and environmental impact of product components. This creates formidable extra complexity for companies with highly sophisticated data models.

The composable inriver PIM puts you in control, with flexible, collaborative content management features, built-in digital shelf analytics, and advanced syndication capabilities. A multi-tenant SaaS solution, the inriver PIM connects to your digital ecosystem with flexibility and ease. This SOC2-compliant solution supports the entire product journey, from sourcing to decommissioning and every stage in between.

Inriver Enrich is where raw product data is crafted into attractive product stories that will engage buyers across all markets and channels. Teams can work collaboratively and efficiently within the centralized Enrich interface to establish consistent stories for each of your products. Combine data from ERP, PLM, & suppliers, adding the text, media, relationships, and localizations that bring your products to life.

key benefits

• Create and manage attractive, consistent, and engaging product stories utilizing data and digital assets from many sources, in any format
• Work with the complex data model, fields, and product groupings that best fit your business
• Drive cross-sell and up-sell of assortments, accessories, and parts with easy and adaptable entity-linking that reflects your unique product relationships
• Tailor user experiences per market and channel with flexible localization features
• Work collaboratively and efficiently with configurable views, tasks, queries, notifications, and role-based access for your needs

additional benefits

• Make mass updates to entities, saving time when adjusting campaigns & collections
• Reduce textual errors with controlled vocabulary lists
• View change history for audit purposes or to roll- back edits
• Export your choice of products and fields to a spreadsheet
• Get product performance insights from inriver Evaluate digital shelf analytics (if licensed) from within the Enrich interface