Introducing the inriver data optimization loop
October 10, 2024See how the inriver PIM transforms raw product data into complete, compelling, and compliant product experiences for every channel.
It has never been more important for businesses to get a handle on their product data. Even the most seemingly simple products are supported by a vast amount of raw data that is collected through the supply chain. To meet the expectations of buying channels and regulators alike, brands and manufacturers need to manage this data effectively to ensure they provide the right digital product experience to the right audience at the right time in a product’s life cycle. A growing number of leading brands and manufacturers are turning to Product Information Management (PIM) software to meet these data demands.
The inriver PIM platform uniquely operationalizes all this product data via the data optimization loop. This loop optimizes data at every stage of the product cycle and consists of four key stages: Onboard, Enrich, Distribute, and Evaluate. Let’s look at the data optimization loop, and what it means for your product data.
Stage 1: Onboard
Onboard limitless raw data into the fully adaptable inriver PIM
The first step in the data optimization loop is onboarding raw product data. This data is collected from a range of sources. This includes supply chain partners, other internal systems like ERP software, and internal spreadsheets and databases.
Once the data is onboarded into the inriver PIM platform, it becomes part of your single, fully adaptable source of product data truth. This centralized repository for product data provides an organization-wide source of truth for market-ready product information, the foundation for creating winning digital product experiences. This source of truth updates in real-time as data is added, modified, and removed to ensure all internal teams have access to consistent and reliable product data. This improves efficiency across all internal workflows and processes as it removes the risk of data discrepancies and version inaccuracies.
Stage 2: Enrich
Enrich data with AI support to create compelling product information
With an organization-wide source of truth established for every product and SKU, it’s time to transform that raw product data into the rich, engaging information needed to create compelling digital product experiences. These product experiences need to be complete, compelling, and compliant to ensure your products stand out in an often competitive marketplace.
This data enrichment occurs within the inriver PIM platform. The platform uses AI-powered content creation and intelligent, cross-departmental workflows to ensure that every SKU is supported by the vast amount of information required to develop winning, omnichannel product stories. This includes localized product descriptions, technical specifications, sourcing information, and other details your customers expect to find when shopping for your products.
Demo: How the inriver PIM makes data onboarding easy
Watch Joakim Larsson, Senior Product Manager at inriver, explore the Onboard stage of the inriver data optimization loop, recorded live at PIMpoint 2024.
Stage 3: Distribute
Distribute to all buying channels with single-click, API-based syndication
Once you have created digital product experiences that excite, engage, and inspire, it’s time to deliver them to where they matter most: in front of your potential customers. This could be on the digital shelf, such as an e-commerce platform, a third-party marketplace or reseller, or social commerce channels. It could also be a digital product catalog or even in-store. These experiences can also be distributed to other third parties such as regulators to ensure your products meet all regulatory requirements.
The inriver platform has integrated API-based syndication technology that connects your PIM with the biggest global retailers and marketplaces to deliver your product experiences where they need to be. With a single click, you can syndicate product information across all your digital sales channels. This includes pre-flight checks to ensure every product complies with ever-evolving marketplace requirements.
Stage 4: Evaluate
Evaluate and optimize product performance with integrated DSA technology
The data journey doesn’t stop once your products hit the market. A critical part of selling your products is monitoring their performance on the digital shelf and optimizing any product information that might be hindering conversions, such as missing images, inaccurate information, or stock-outs.
To evaluate product performance and close the data loop, the inriver PIM platform has integrated Digital Shelf Analytics technology that monitors all your digital touchpoints and feeds back real-time analytics into your inriver dashboard. From here, you can assess any performance issues, make instant optimizations to your product information, and syndicate this information back to your digital sales channels with a single click.
inriver: The complete, data-driven PIM solution
The data optimization loop sits at the heart of the comprehensive inriver platform. The loop operationalizes raw product data, transforming it into complete digital product experiences that can then be optimized for conversions on every in-person and digital channel. With these four data-driven stages of the product life cycle, you can be sure that every product in your catalog is supported by a wealth of information that is optimized for conversions.
The inriver data optimization loop showcases the tangible business benefits of the inriver PIM platform, and having these complementary technologies in one complete solution. By integrating PIM software with data syndication capabilities and Digital Shelf Analytics technology, inriver has developed the most complete solution on the market for brands and manufacturers looking to create standout digital product experiences.
want to see the inriver PIM in action?
Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.