AI expansion, syndication advances lead new Inriver features 

The world of commerce doesn’t stand still – and neither should your PIM system.  

This year, the Inriver team has been listening closely to the ambitions of our global network of customers and partners to develop a host of new and improved AI-powered capabilities designed to make a tangible impact on the everyday needs of Inriver users.   

These new advancements have been developed with a single goal in mind: to empower Inriver users with the latest innovations they need to create channel-ready product content, deliver it to the right channels quickly and consistently, and create faster revenue growth. Here’s a quick breakdown of the latest and greatest from the Inriver team and what it means for your business. 

New AI tools that really move the needle  

With so much noise about AI, it’s hard to know how these advancements will benefit your business operations. That’s why Inriver has invested heavily in integrating the latest AI innovations right into our PIM platform, allowing them to meaningfully impact your workflows, go-to-market strategies, and content enrichment operations.

Here’s a quick breakdown of the new AI innovations coming to the Inriver PIM:

• New AI Agents directly integrate into key PIM workflows—including Inspire Generate and Translate—that automatically trigger content generation, localization, and more. 
• AI guidance for brand terms, customer glossaries, and style guidance ensures product information stays accurate, consistent, and ready for any channel. 
• MCP Server that enables external AI applications to connect to the brand’s source of truth for product content in Inriver. 
• Built-in access for the latest GPT-5 models (GPT-5-mini and GPT-5-nano) with specialized support that lets you balance response times with deeper thinking. 

The next evolution of syndication from Inriver 

Building on Inriver’s strong legacy of delivering best-in-class syndication capabilities, the new Syndicate Advance capability responds to the evolving needs of our customers looking to succeed in an omnichannel world.  

Syndicate Advance offers an even more flexible syndication solution for Inriver users. Whether through API, flat file, or partner integration, along with a fully managed Syndication as a service, Syndicate Advance allows our customers to react more effectively to changing channel requirements while reducing rejections and delays. When coupled with Inriver Evaluate and the adaptability of the core Inriver PIM, Syndicate Advance provides the complete digital shelf solution, not only ensuring every digital product listing is complete, consistent, and compelling, but also giving users the insights needed to maintain share of shelf and visibility across all key owned and third-party sites.  

Syndicate Advance is our most complete syndication solution yet, and the feedback we’ve already received from customers using Syndicate Advance is that it’s having a transformative impact on the speed and agility of their go-to-market strategies. 

New Best Buy API and ChannelEngine integrations 

As part of the Syndicate Advance innovation, we are also extending the Inriver ecosystem to meet the growing needs of our customers. We’re excited to announce a new direct API connection to Best Buy, enabling our customers to seamlessly syndicate high-quality product content to one of North America’s leading retailers.

The Inriver ChannelEngine integration gives customers access to 950+ channels and marketplaces, and a fully managed syndication service —giving brands new and efficient paths to reach shoppers while eliminating operational lift. This opens a raft of new opportunities for our customers to bring products to market with one of North America’s biggest electronics retailers.   

Smarter content onboarding: Speed without sacrificing quality 

Importing product data at scale can be a laborious and error-strewn process, which is why Content Onboarding provides a built-in, AI-assisted way to map, validate, and upload product information directly into the PIM—helping teams bring high-quality data into the platform faster, reduce manual work, and shorten time to market. 

The Inriver PIM lets users bring product information into the platform faster, more accurately, and at scale. 

Content Onboarding provides a structured, no-code alternative to the errors, bottlenecks, and quality concerns that come from manual onboarding. With Content Onboarding, Inriver users can:  

• Upload spreadsheets (.xls, .xlsx, .csv) directly in the Inriver portal 
• Auto-map fields automatically with AI-assisted suggestions 
• Use formula-driven rules to transform values 
• Block bad data at source with error validation pre-import, flagged errors, and previews  
• Enjoy multilingual support to reduce manual work and shorten time-to-market 

All this adds up to faster time-to-market, reduced costs, and cleaner data from day one—without requiring deep technical expertise or extra tools. And with AI-powered mapping and validation available through Inriver Inspire, onboarding gets even smarter, accelerating large-scale transformation and translation tasks. 

Brand new features for Brand Store 

Brand Store has already been helping Inriver users get the right product information into the hands of partners and distributors. The latest version of Brand Store now includes the new open store capability making a store publicly accessible via a unique URL, with no login or registration required. This streamlines the content distribution process and means resellers, distributors, wholesalers, and even internal teams can self-serve the latest, most accurate product content whenever and wherever they need it.  

A new built-in content delivery network (CDN) ensures all media assets load quickly, reliably and at scale, no matter where the user is based. We’ve also implemented other user-friendly updates for Brand Store, including: 

• Smarter search and cleaner product views for faster navigation 
• Bulk downloads and public links so teams can distribute content instantly
• Enhanced previews, filtering, and downloads for a more intuitive experience 

For customers with large external networks, trade marketing programs, or a steady flow of partner access requests, Brand Store provides a scalable, low-friction way to deliver trusted product content. It streamlines operations while ensuring every stakeholder sees the same, accurate information—helping your brand work smarter and sell faster. 

Want to learn more about these great new upgrades? 

Inriver customers who are ready to explore these new capabilities can contact their Inriver CSM to learn more. Are you new to PIM or Inriver and want to discover what all this could mean for your business?