IDC MarketScape

inRiver Named a Leader in Product Information Management

inRiver Receives Top Recognition

In this newly released PIM industry assessment, IDC (International Data Corporation) analyzed the PIM market and evaluated 14 vendors. From there, they identified the Leaders, Major Players, Contenders and Participants then ranked each – in that order. We are proud to share inRiver was selected as a Leader. This is the top recognition awarded for robust capabilities and ease of use in IDC’s 2019-2020 PIM Vendor Assessment.

If you are new to the PIM world and all the functionalities the solution can bring you, it’s a platform that provides one single source of truth for commerce. A PIM is easy to integrate and helps deliver a seamless buying experience across the entire purchasing process.

A PIM improves the entire customer journey

inRiver’s PIM was selected as a Leader for three main reasons:

  1. Ease of use: the user interface is easy to learn and configure
  2. Cloud: as a multi-tenant SaaS application, it delivers greater business value, faster innovation and quicker time to market
  3. Marketing focus: purpose built for marketers to improve the quality of product data and increase the impact on customers

Download the IDC MarketScape excerpt to dive deeper into why inRiver is highlighted as a Leader including:

  • How a PIM built for marketers can improve your omnichannel experience
  • What drives today’s demands for better product information
  • The role and value of PIM throughout the entire customer journey
  • “How-To” advice when selecting a PIM platform from the technology buyer perspective
Get the report:

SOURCE: IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment, by Jordan Jewell and Melissa Webster, December 2019, IDC # US45353419.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.