How well do you know your products?

When it comes to transparency, a good PIM solution delivers results on both sides of the buying aisle.

a good product can define a brand

But to what extent are brands able to define their products? Are they able to say where their product was made? Or what it’s made of? And who’s making it? Without the answer to these questions, brands are at a disadvantage.

understanding product data, particularly a product’s origin, is vital

Retailers and manufacturers that can effectively track their products can reduce costs, improve consistency, and deliver a better customer experience. A PIM strategy can be the solution that offers you a single version of the truth, informing your business and your customers. 

Read this guide to discover:

• the benefits of offering better product knowledge to avoid returns
• the role of sustainability and ethical sourcing when making a purchase
• how to increase transparency throughout the entire supply chain
• how to avoid empty shelves and lost revenue

Created in partnership with Amplifi (formerly Comma Group), this guide features inriver’s Chief Product Officer Johan Boström explaining why understanding product data is vital for retailers and manufacturers.

download it now to learn more!