How to optimize your product information workflows at scale with intuitive, efficient batch editing

Navigating Omnichannel Commerce Complexity

Businesses of all sizes are feeling the pressure of omnichannel commerce on their product information workflows. They face almost daily demands to accommodate fresh data points, coming from a growing array of upstream systems, for purposes such as sustainability and traceability. At the same time, they need to distribute the finished product information to increasing numbers of connected downstream channels, each with their own formatting requirements. And, as ever, there is no time to waste!

Organizations new to Product Information Management often underestimate the complexity involved in managing product information at scale. While they recognize the need for accurate product data, they struggle with the operational challenge of enriching thousands of SKUs quickly enough to meet market demands. This is where modern PIM platforms deliver transformative value, not just by centralizing product data but by providing intuitive tools that accelerate how teams work with that information every day.

To accelerate their time to market and fully take advantage of growth opportunities, they need intuitive tools that will help them tame that complexity and optimize their workflows for very large volumes of data. That’s why we’re so pleased to hear our customers like Luceco Lighting and Solar Group describe the latest enhancements to the inriver PIM user experience as “a game changer” that’s “incredibly easy to adopt.” They tell us it’s delivering “a significant boost in consistency and efficiency” and helping them bring products to market faster.

They’re talking about inriver’s new, intuitive and spreadsheet-like Table View.

The value of Table View – speed, simplicity, scalability

Table View takes familiar web conventions like sorting and filtering and combines them with the kind of batch editing you’ll be used to in spreadsheets like Excel. Authorized users can update one, 10 or 100 products in seconds by dragging an approved value down a column, or by cutting and pasting data into selected rows.

Views are fully configurable, so it’s a quick and easy process to add, hide, and reorder columns to curate the layout most suited to your role. Then simply save the customized view for future use. Admins can also configure the specific views they want to present to non-specialist users as part of an automated workflow. Fields that are irrelevant to the specific assignment – such as content translations or product approvals – can be hidden to reduce scrolling and eliminate confusion.

The result is greater efficiency, faster time to market, and increased collaboration. Table View enables the widest possible range of people in your team to contribute their expertise to your product success, rather than restricting PIM access to a few highly trained specialists.

This democratization of product information management represents a fundamental shift in how organizations approach PIM. Traditional implementations often created bottlenecks where only technically trained specialists could enrich product data, limiting throughput and slowing time to market. Modern PIM platforms like Inriver remove these barriers through intuitive interfaces that subject matter experts across merchandising, marketing, and operations can use confidently without extensive training.

Here’s a glimpse of this exciting new user experience:

Image 1 label: Use standard web conventions to filter your content selection based on any criteria – product name, modified date, completeness – it’s up to you! You can then select a range of content for export to CSV or Excel if required.

Image 2 label: Quickly edit content without having to leave table view.

Image 3 label: Configure personalized views with a predefined selection of columns, fields and filters. Save the view for future use so you’ve always got quick access to data that is relevant for you.

“Table View is a Game-Changer” – Optimized PIM processes in action

So, how much difference does Table View make to businesses operating at scale? We asked some of our customers to test it and tell us in their own words:

Luceco Lighting

Luceco is a leading manufacturer and global distributor of Lighting, Electrical, Portable Power, and Audio-Visual products. Based in the UK, it serves both retail, wholesale and professional markets with global sales in excess of £230m.

“With over 30,000 products in a multi-layered data model, we needed an efficient way to manage product information. Table View significantly improves our ability to handle product data without relying on Excel export/import cycles. The spreadsheet-like interface is familiar to our teams, making adoption easy and bringing a significant boost in consistency and efficiency. It’s helping us streamline internal workflows and bring products to market faster.”

Mark Stuart-Walker, Luceco

Product Data Manager

Solar Group

Denmark’s Solar Group is a European sourcing and services company that helps businesses choose and implement electrical, heating and plumbing, ventilation, and climate and energy solutions.

Denmark’s Solar Group is a European sourcing and services company that helps businesses choose and implement electrical, heating and plumbing, ventilation, and climate and energy solutions.”Table View is incredibly easy to adopt because it feels like working in Excel—but with the power of a PIM. Our teams can start using it with minimal training. With over 1.4 million items to manage, Table View is a game-changer. It gives us full visibility into our data, making it easy to spot errors, update information in bulk, and ensure high-quality product data for distribution.”

Hans Olsson

From feature evaluation to implementation success

Understanding how features like Table View accelerate product information workflows is just the beginning. The next step involves determining whether a PIM solution aligns with your specific business requirements, catalog complexity, and growth trajectory.

Organizations succeed with PIM when they approach it strategically rather than tactically. This means thinking beyond immediate pain points to consider how PIM implementation will support three-year and five-year business objectives. The platform you select today should accommodate catalog expansion, new channel requirements, emerging compliance demands, and evolving team structures without requiring replacement or extensive reconfiguration.

Inriver’s approach combines powerful out-of-box functionality with the flexibility to adapt to unique business needs. Features like Table View represent this philosophy in action: delivering immediate productivity gains while supporting long-term scalability through configurable workflows and extensible architecture.

See inriver’s powerful new user experience for yourself

We’d be happy to show you exactly how much time and effort you can save with inriver’s intuitive tools for filtering, sorting and editing your product data.

Book a demonstration today to see how Table View interacts with our highly configurable automated workflows and Inspire, our built-in tools for AI-powered content generation.