The basics for successful digital commerce in 2022 are getting your products live and performing across channels and marketplaces.
But, to win on the digital shelf requires optimizing product performance and the buying experiences every step of the way because brand loyalty has changed, and buyer expectations are high.
You invest heavily in creating the right product content, but do you know what is really working?
As retailers, channel managers, and branded manufacturers, it is your job to build the best online experience for your customers. This means ensuring every touchpoint delivers the content and information they seek and managing that on the backend to optimize performance (conversion to sale).
If you don’t, your products can be removed from digital shelves, kicked off marketplaces, and even incur fines for missing product information. Hear from commerce experts from Econsultancy and inriver on what it takes to win on the digital shelf in 2022.
Watch this video and learn how to:
- Identify the elements on the digital shelf that drive revenue
- Modernise and set KPIs that help measure and optimise product performance
- Identify and fix common errors that impact revenue
- Develop a strategy that scales to help you beat the competition today and tomorrow