How to drive next-level digital commerce
The pandemic taught us all a harsh lesson that selling products online is no longer optional – it's a requirement. Okay then. So what are the next steps?
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The time to drive online engagement is now.
Selling products online is no longer an option – it’s a requirement. The pandemic taught us all a harsh lesson in that respect. But now that we’ve made the shift to digital sales, what are the next steps?
It’s all about optimization. Improve every engagement, leverage data to understand buyer needs, and drive excellent customer experience through technology, people, and process. Start with a foundational technology to enable scalable, consistent processes like stocking the digital shelf, quickly and easily. Then, go from there.
In this webinar, you’ll learn which steps will drive commerce effectively in 2021, including:
- Identifying what buyers expect throughout the customer journey
- Building a foundation for exceptional customer experiences
- What pitfalls to avoid to ensure success
- Examples of what best-in-class B2B and B2C organizations are doing today
Jim Clark
Commercial Research Director at Econsultancy
Charisse Payne
Senior Manager, Digital Merchandising at Ethan Allen
Erika Goldwater, CIPP
Director, Global Communications at inriver (moderator)
About Econsultancy
Since 1999, Econsultancy has guided businesses and individuals to reengineer themselves through our thought leadership, training and digital transformation. With offices in London and New York, they are a global team with an international mindset, providing companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and e-commerce.
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How to drive next-level digital commerce
Webinar with Econsultancy
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