How B2B brands sell online in 2021


In this webinar, we discuss some of the most promising ways B2B companies are innovating their online sales approach in 2021.

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The pandemic may have forced everyone to make the switch, but the focus on digital commerce is here to stay. And that’s great news for B2B brands. This year, companies will be moving beyond the basics and start exploring new ways to drive engagement, clicks, and conversions.

During this webinar, we discuss some of the most promising ways B2B companies are innovating their online sales approach in 2021. This includes leveraging the best of the B2C experience, trying out technologies like AR and VR, and turning to insightful analytics to improve online performance.

In this webinar with Econsultancy, you will learn:

This webinar discusses findings from the Econsultancy report, The 2021 Digital Trends Report.

Featured Speakers

Jim Clark, Econsultancy

Jim Clark

Commercial Research Director at Econsultancy

Johan Boström

Johan Boström

Co-founder and Chief Product Officer at inriver

Erika Goldwater, Global Communications Director at inriver

Erika Goldwater, CIPP

Director, Global Communications at inriver (moderator)

About Econsultancy

Since 1999, Econsultancy has guided businesses and individuals to reengineer themselves through our thought leadership, training and digital transformation. With offices in London and New York, they are a global team with an international mindset, providing companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and e-commerce.

About inriver

Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,500 brands and 500 customers globally. Headquartered in Malmö, Sweden, inriver has offices in Chicago and Amsterdam.

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    How B2B brands sell online in 2021

    On-demand webinar: 2021 will be a transformative year for B2B brands.

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