How B2B brands sell online in 2021

webinar

In this webinar, we discuss some of the most promising ways B2B companies are innovating their online sales approach in 2021.

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Overview

The pandemic may have forced everyone to make the switch, but the focus on digital commerce is here to stay. And that’s great news for B2B brands. This year, companies will be moving beyond the basics and start exploring new ways to drive engagement, clicks, and conversions.

During this webinar, we discuss some of the most promising ways B2B companies are innovating their online sales approach in 2021. This includes leveraging the best of the B2C experience, trying out technologies like AR and VR, and turning to insightful analytics to improve online performance.

In this webinar with Econsultancy, you will learn:

  • Which online sales trends matter most for B2B
  • What best-in-class B2B marketing teams are doing today
  • How our clients use content, not products, to drive revenue


This webinar discusses findings from the Econsultancy report, The 2021 Digital Trends Report.

Featured Speakers

Jim Clark, Econsultancy

Jim Clark

Commercial Research Director at Econsultancy

Johan Boström

Johan Boström

Co-founder and Chief Product Officer at inriver

Erika Goldwater, Global Communications Director at inriver

Erika Goldwater, CIPP

Director, Global Communications at inriver (moderator)

About Econsultancy

Since 1999, Econsultancy has guided businesses and individuals to reengineer themselves through our thought leadership, training and digital transformation. With offices in London and New York, they are a global team with an international mindset, providing companies and teams with all the essential resources to develop their modern marketing capabilities, validate their decisions and demystify information around digital, marketing and e-commerce.

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    How B2B brands sell online in 2021

    On-demand webinar: 2021 will be a transformative year for B2B brands.

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