Gartner PIM Market Guide: Where Inriver ranks against analyst recommendations
November 10, 2025Inriver’s recognition in Gartner PIM solutions 2025 highlights how the market is shifting toward connected, scalable, and data-driven product information management.
Analyst research plays a crucial role in how digital leaders make technology decisions. When selecting complex platforms like PIM, a trusted third-party view helps separate real capability from marketing noise. Reports such as Gartner’s Market Guide give you that perspective—offering an objective look at vendor strengths, market direction, and what matters most during evaluation.
In the latest Gartner Market Guide for Product Information Management (PIM) Solutions, Inriver is recognized for its role in helping brands connect product data, performance, and omnichannel experience in one scalable platform.
For 2026, these insights remain as relevant as ever. As digital ecosystems expand, the qualities Gartner identifies — flexibility, intelligence, and measurable impact — continue to define what makes a PIM platform stand out.
What is the Gartner Market Guide, and why do buyers rely on it?
Every year, decision-makers use Gartner’s Market Guide for PIM Solutions to navigate a complex technology market. The report doesn’t rank vendors, but provides a trusted overview of key players, core capabilities, and market direction, helping you understand where innovation is accelerating and where to focus your evaluation efforts.
B2B and B2C organizations use the guide to:
- Validate shortlists and confirm vendor credibility.
- Understand the evolving PIM functions, including automation, AI, and product experience management (PXM), that now drive data accuracy and enhance the product experience.
- Benchmark vendor alignment with business needs across scalability, integration, and governance.
Most buyers consult the guide during the shortlisting and buying stages to narrow options and plan conversations with potential partners. For B2B manufacturers and retailers, the guide also reflects how solutions built for complex product ecosystems, such as a B2B PIM platform, are evolving into PXM, where accurate, enriched content supports every digital channel, reseller, and customer interaction.
What trends define the Product Information Management market?
The 2025 Gartner PIM Market Guide highlights how product information management has become a central component of digital growth strategies. As more brands adopt omnichannel models, the product information management market is shifting toward scalable, intelligent, and connected systems.
According to Gartner, several themes now define the evolution of PIM:
| Trends | Market observation |
|---|---|
| Composable architecture | Vendors are developing modular systems that enable organizations to evolve their PIM setups without complete replatforming. |
| Digital Shelf Analytics | Product data is now measured through its performance on digital channels, connecting content quality with conversion outcomes. |
| AI-assisted enrichment | Artificial intelligence is reshaping how product data is standardized, localized, and enriched at scale. |
| Advanced data modeling | Growing global catalogs are driving the need for flexible data structures that adapt to new product types and regulatory frameworks. |
| Integrated syndication | Real-time distribution of accurate product content across retailers and marketplaces is now a standard expectation. |
| Governance and compliance automation | Tighter product and sustainability regulations are pushing organizations to automate auditability and traceability within PIM. |
These trends paint a clear picture of what defines the best product information management solutions in 2025: systems that combine structure, automation, and measurable business value.
How does Inriver align with the Gartner 2025 Market Guide?
Gartner’s 2025 analysis reveals that leading PIM solutions share a common goal: creating connected, scalable ecosystems where product data drives digital performance.
Inriver aligns closely with that direction, delivering the capabilities Gartner identifies as key to growth: flexibility, automation, and measurable impact across every channel.
| Gartner trend | How Inriver delivers |
|---|---|
| Composable ecosystem | Inriver integrates effortlessly with ERP, DAM, and e-commerce systems to support any composable commerce architecture. This flexibility lets your teams evolve the tech stack without disruption or data loss. |
| Digital Shelf Analytics | Through Evaluate, Inriver connects product data accuracy with performance metrics, giving you visibility into content readiness and conversion trends. |
| Advanced data modeling | Inriver simplifies complex catalog structures with adaptable data modeling that scales globally and supports localized variations. |
| Omnichannel orchestration | Centralized syndication ensures consistent product content across retailers, distributors, and marketplaces—strengthening your omnichannel strategy. |
| AI-assisted automation | Built-in AI-assisted PIM capabilities enrich and standardize data across various formats, reducing manual effort and accelerating go-to-market timelines. |
| Integrated syndication | Inriver’s product syndication tools deliver approved, accurate content in real-time, helping to maintain channel consistency and compliance. |
How should you select a PIM in 2026?
Selecting the right product information management platform in 2026 involves striking a balance between functionality, scalability, and measurable value. As PIM becomes central to digital operations, your evaluation needs to shift beyond features to focus on long-term business outcomes. The Gartner PIM report offers clear criteria that align with how leading organizations now assess vendors.
Use this checklist to guide your decision-making:
- Total cost of ownership (TCO) – Evaluate the full cost of ownership, including setup, integration, and maintenance, not just licensing.
- Time to value: Prioritize platforms that deliver measurable results quickly and integrate easily with existing systems.
- Integration ecosystem: Confirm compatibility with ERP, DAM, and e-commerce platforms to ensure seamless data flow.
- Partner ecosystem: Look for certified partners who can extend capabilities and accelerate implementation.
- Channel syndication: Check for built-in tools that automate and monitor real-time product distribution across every retailer and marketplace.
- Governance and compliance: Ensure your platform offers structured workflows and audit trails for accuracy and accountability.
- Scalability: Choose a solution that grows with your product lines, regions, and channels.
- Analytics and performance visibility: Platforms like Inriver’s Evaluate show how enriched data drives real digital shelf performance.
Experience how Inriver sets the PIM standard
Recognition in the 2025 Gartner Market Guide for PIM Solutions reinforces Inriver’s position as a trusted partner for brands that rely on accurate, connected, and high-performing product information management. It highlights a platform designed to maintain consistent and actionable product data across every touchpoint.
The product information management market is evolving rapidly, and you need technology that keeps pace with it. Inriver brings together scalability, intelligence, and real-time performance insights, enabling you to transition from managing product data to creating meaningful product experiences.
See the complete PIM solution in action and experience how connected product data strengthens every stage of your journey—from creation to syndication to results.
Want to see the Inriver PIM in action?
Schedule a personalized, guided demo with an Inriver expert today to see how the Inriver PIM can get more value from your product information.
