What is enterprise PIM software?

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Explore the many benefits that a robust, composable enterprise Product Information Management system can bring to growing, global brands and manufacturers.

As your enterprise grows, so does the amount of product information it handles. Larger catalogs, diverse markets, new channels, and language translation each add exponential amounts of data.

Product Information Management (PIM) systems are critical in establishing the right infrastructure to meet these evolving data needs. While businesses of any size can enjoy the benefits of a PIM solution, enterprise PIM solutions are especially critical for brands, manufacturers, and retailers seeking a unified and scalable approach to underpin their growth.

With features purpose-built for growing businesses, enterprise PIM stands out as a robust data management solution. Let’s explore how:

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12 key features of enterprise PIM software

Natural growth can strain inflexible data infrastructures, resulting in fractured operations and data silos. Enterprise PIM software solves this through several key features: 

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By leveraging these and other features, enterprise PIM software empowers your organization to streamline operations and enhance data accuracy, enabling greater agility even amidst growth, enabling greater operational efficiency even amidst growth. The best PIM software is one that integrates seamlessly as a comprehensive PIM tool, providing robust management of your product data and optimizing your business processes.

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Main beneficiaries of enterprise PIM software

So which teams benefit from enterprise PIM software? The advantages extend to various departments and verticals.

Large retailers and e-commerce enterprises

Whether stocking products on a physical shelf, a digital one, or both, you need a system that streamlines the logistics so you can focus on delivering better retail customer experiences. From updating pricing information instantly across channels to maintaining accurate stock counts, PIM delivers improved outcomes that promote sales and satisfaction in digital commerce.

Manufacturers

As industry regulations tighten, manufacturers must follow suit by providing accurate information on materials, sourcing, and other compliance data. An enterprise PIM, with its single source of data truth and flexible data model, lets you speed up product launches and ensure nothing falls through the cracks. This is especially crucial for B2B e-commerce, where precise product details are essential for business transactions.

Distributors

For distributors, PIM simplifies the task of juggling product information from dozens of vendors. An Enterprise PIM platform can be leveraged for:

Such efficiency, facilitated by PIM, improves customer relationships and boosts sales.

Marketing and sales teams

For marketers, enterprise PIM facilitates the creation of targeted marketing materials while ensuring consistent messaging across channels. Sales teams benefit from detailed, on-the-go access to product information, equipping them to answer customer questions and close deals more effectively. The availability of a knowledge base within the PIM system ensures that all team members have access to the same accurate and up-to-date information.

IT departments

No more system maintenance consuming your IT team’s schedules. An enterprise PIM’s streamlined flow of product data reduces the need for manual interventions and correcting data management errors. By consolidating data from disparate systems, maintenance is needed for only one system instead of several. This allows IT departments to focus on other crucial professional services.

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Implementing enterprise PIM software

Advanced enterprise PIM solutions are designed for straightforward implementation. Without delving into the full implementation process, here’s how it works: 

  1. Configuration: Defining data models, creating custom workflows, and overall aligning the system with your existing business processes.
  2. Migration: Extracting data from legacy systems for validation and transfer into the PIM software.
  3. Integration: Activating real-time data flows between existing software and the PIM system, finalizing the setup.

Each step consists of careful planning and collaboration. But the long-term benefits—better efficiency, accurate data, and market agility—make it well worth the effort.

Elevate your enterprise PIM success with inriver

While the logistics of enterprise-level product information management may change as you grow, the fundamentals remain the same. For enterprise organizations looking to take the next step, adopting a PIM that grows with you is key for long-term success.

As you navigate the PIM landscape, inriver can help. As the market-leading enterprise PIM designed for brands, manufacturers, and retailers, inriver offers all the features you need to streamline operations and curate exceptional product experiences. With pricing plans to match your ambitions and the most comprehensive PIM solution on the market, inriver is ready to power your business to reach the next level.

want to see the inriver PIM in action?

Schedule a personalized, guided demo with an inriver expert today to see how the inriver PIM can get more value from your product information.

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frequently asked questions

can PIM software integrate with existing ERP and CRM systems?

Yes, most enterprise-grade PIM software, including inriver, is designed to integrate seamlessly with existing ERP and CRM systems. Typically, this is done through pre-built connectors, API-based integrations, or a custom solution.

what is PIM vs MDM?

While PIM and MDM (Master Data Management) are related concepts, they serve different purposes.  MDM is typically used by IT teams to manage miscellaneous business data, like employee or customer information. In contrast, PIM focuses on product data, with functionalities such as automated onboarding, digital asset management, and omnichannel syndication.