Digital Shelf Analytics: How to choose the right solution for you
blogJune 16, 2023
Digital shelf analytics (DSA) software is revolutionizing online sales. Are you ready to start your DSA journey?
”Digital shelf analytics applications provide insight to brands and retailers when monitoring product content and pricing on digital channels.”Source: Gartner©, Market Guide for Digital Shelf Analytics, Jason Daigler & Helen Grimster, 15 November 2022
But how to choose the right digital shelf analytics software for your business needs, can be an overwhelming decision. What capabilities does your digital shelf need? How could you be getting more from your tech stack? And where can you go for some expert, impartial advice? Here are five things to consider when choosing a digital shelf analytics platform.
1. Do you need digital shelf analytics?
So, you’re considering digital shelf analytics. But will DSA be the answer to your digital shelf dilemmas? That depends on how you sell and what you actually need. After all, there are plenty of software solutions out there, and ensuring you get the right one for your business ambitions is essential if you want to avoid a costly misstep. For example, if you’re selling online, you’ll probably need a “closed-loop” approach to your digital shelf – meaning a standalone DSA solution might not be enough. Start by understanding your issues. That way, when you start looking at software options, you know exactly what you need.
2. Understand the core DSA capabilities…
If you’re leaning towards a DSA solution, you’ll probably want to know a few of the capabilities it can bring to your operations. While no two DSA platforms are the same, there are some core capabilities that are key to digital shelf analytics technology. For example, the ability to ensure all your product listing pages are visible across all sites. Getting to grips with these is a good place to start your DSA journey. These core capabilities can revolutionize your digital shelf operations and take your omnichannel strategy to the next level.
3. …and the DSA differentiators
As we mentioned, no two digital shelf analytics solutions are built equal. This becomes increasingly clear when you start to dig a little deeper into what’s on offer from various DSA vendors. The extended capabilities and features of DSA software can make all the difference to the effectiveness of your digital shelf strategy. For example, have you considered the “spiders” you’ll need? If you want to avoid your DSA solution becoming a drain on your conversion rates, you will want to invest in software like inriver’s DSA capabilities, which employ high-quality ethical ‘spiders’.
4. Research the marketplace
When you’re looking for new solutions, it’s always smart to research your options ahead of time. Digging a little deeper into the marketplace means you’ll know the vendor names you can expect to see. You’ll also learn the capabilities you need to look out for. In their November 2022 Market Guide for Digital Shelf Analytics, leading market analyst Gartner detailed 16 Representative Vendors in Digital Shelf Analytics. This highlights the competitiveness of the current DSA landscape – and the importance of understanding exactly what your business needs.
5. Get the analyst’s view
You wouldn’t buy a new home without finding out what the experts think of its foundations. The same applies when you’re in the market for DSA software. To help you choose the right digital shelf analytics solution, leading market analyst Gartner has put together their valuable DSA insight into an easy-to-read guide. This forms part of their regular, independent research into the software technologies that can help drive stronger performance. Want to read Gartner’s view of the digital shelf analytics market? Download the Gartner©, Market Guide for Digital Shelf Analytics today and gain invaluable insight into your next software solution.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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