Building the Table Stakes for Customer Experience


Report - B2B companies more than ever need to integrate their customer-facing front ends with back-end technology to provide stellar performance and customer experience. Here’s a look at how they do it.


Analysts say that acting on a specific strategy for getting started or expanding online—versus just thinking about prioritizing digital commerce and transformation—will determine the manufacturing winners and losers going forward.

We’ve teamed up with Digital Commerce 360 for Building the Table Stakes for Customer Experience, an industry report that dives into how companies and becoming more efficient by prioritizing the way their back-end data talks to the front-end system that customers see. Be sure to check out the interview with inriver’s own, Steve Baumgartner!

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