Do you have the insights you need to optimize online sales?
Digital commerce is here to stay, but the path to purchase keeps evolving. For example, the 78% of today’s buyers start their shopping journey by searching for products, not brand names. How can marketers and e-commerce teams continue to hit a moving target? They need to make the most of the insights and data they have to deliver a better customer experience, and ultimately, drive more revenue.
Watch our session from the Festival of Marketing to learn:
- How to respond faster to revenue-driving moments
- What product content matters most to buyers
- How to structure a product page that converts
Start viewing to discover how data-driven intelligence can help you identify the gaps in your product information, and quickly make changes that boost sales.
About the Festival of Marketing
The Festival of Marketing brings together marketing thought leaders from the world’s biggest brands. In 2021, the Festival of Marketing is coordinating three virtual events – each with a distinct theme. This presentation was featured at the March 2021 edition, entitled “The Bottom Line”.
Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s digital-first PIM ™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and then quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,500 brands and 500 customers globally. Headquartered in Malmö, Sweden, inriver has offices in Chicago and Amsterdam.
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